Design

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What Is The Future Of Furniture Design?

Posted by Umang Gupta on

 

Technology is evolving at a constant rate and people’s design preferences are changing as well. The future of furniture design has to change accordingly. Designers and professionals in this field are coming up with new and interesting furniture styles every day. There’s an interesting juxtaposition between increasingly eco-friendly but technologically advanced furniture happening. It is certain that we’ll see both of these factors influence the future of furniture design. Here’s a look at what it is likely to be:


Keeping It Organic


Most people assume that the future of furniture will be full of buttons, touch screens, lights, and other such technology. But the experts believe that it might actually be the opposite. People will gravitate towards more organic pieces because technology has become so prominent. People want their spaces to have some natural touches, which is why they prefer warm wood in the chairs and live edges on their stone tables.


The furniture of the future will take us closer to nature instead of getting further away from it.


Invisible Technology


Just because the furniture pieces are organic in design doesn’t mean there will be no technology within. It is possible to create technologically advanced furniture pieces and still ensure they have a natural look or feel. For example, Samsung recently introduced a television with a frame so the TV looks like artwork. Ikea introduced a lamp with a wireless charging surface that blends in with the furniture piece.


This ensures that users still have access to technology, but that is seamlessly incorporated into the furniture so it isn’t visible.


Multi-Function Furniture


Modern living spaces have shrunk down considerably over the years. Homeowners need to make the most out of their spaces. One of the best ways to do that is to use furniture that has multiple functions. This can help reduce the clutter and ensure homeowners have everything they need in their space.


There are several examples of people living in tiny New York City environments with beds that can be lifted up to be flush against the wall or dining tables that can slide under other furniture pieces. It is possible for furniture design to become even more modular to keep up with this.


Eco-friendly and Biodegradable


There's a lot of concern about the amount of waste we generate and how much of it ends up in the ocean. People are bound to become even more concerned about the environment as the situation worsens. That's why furniture developers and designers have started to make environmentally sustainable furniture pieces. They use sustainable materials like cork or bamboo, incorporate natural fabrics that degrade easily, and come up with other such green solutions.


For example, a Swedish designer by the name of Johan Kauppi created a series of furniture that absorbs sound and reduces the sound pollution inside the home. A British designer by the name of Max Lamb has created a textile board bench which is made from recycled waste textile.


Future of furniture design will also include customizability. Technology like 3D printing and software programs will make it easier for people to custom-create what they need.

Read more

What Is The Future Of Furniture Design?

Posted by Umang Gupta on

 

Technology is evolving at a constant rate and people’s design preferences are changing as well. The future of furniture design has to change accordingly. Designers and professionals in this field are coming up with new and interesting furniture styles every day. There’s an interesting juxtaposition between increasingly eco-friendly but technologically advanced furniture happening. It is certain that we’ll see both of these factors influence the future of furniture design. Here’s a look at what it is likely to be:


Keeping It Organic


Most people assume that the future of furniture will be full of buttons, touch screens, lights, and other such technology. But the experts believe that it might actually be the opposite. People will gravitate towards more organic pieces because technology has become so prominent. People want their spaces to have some natural touches, which is why they prefer warm wood in the chairs and live edges on their stone tables.


The furniture of the future will take us closer to nature instead of getting further away from it.


Invisible Technology


Just because the furniture pieces are organic in design doesn’t mean there will be no technology within. It is possible to create technologically advanced furniture pieces and still ensure they have a natural look or feel. For example, Samsung recently introduced a television with a frame so the TV looks like artwork. Ikea introduced a lamp with a wireless charging surface that blends in with the furniture piece.


This ensures that users still have access to technology, but that is seamlessly incorporated into the furniture so it isn’t visible.


Multi-Function Furniture


Modern living spaces have shrunk down considerably over the years. Homeowners need to make the most out of their spaces. One of the best ways to do that is to use furniture that has multiple functions. This can help reduce the clutter and ensure homeowners have everything they need in their space.


There are several examples of people living in tiny New York City environments with beds that can be lifted up to be flush against the wall or dining tables that can slide under other furniture pieces. It is possible for furniture design to become even more modular to keep up with this.


Eco-friendly and Biodegradable


There's a lot of concern about the amount of waste we generate and how much of it ends up in the ocean. People are bound to become even more concerned about the environment as the situation worsens. That's why furniture developers and designers have started to make environmentally sustainable furniture pieces. They use sustainable materials like cork or bamboo, incorporate natural fabrics that degrade easily, and come up with other such green solutions.


For example, a Swedish designer by the name of Johan Kauppi created a series of furniture that absorbs sound and reduces the sound pollution inside the home. A British designer by the name of Max Lamb has created a textile board bench which is made from recycled waste textile.


Future of furniture design will also include customizability. Technology like 3D printing and software programs will make it easier for people to custom-create what they need.

Read more


How Are The Buying Patterns Of Customers Changing?

Posted by Umang Gupta on

 

Human behavior is never static. It evolves in response to changing times and requirements. So it is no surprise that customer buying patterns have changed considerably over the years as well, especially since the advent of technology. Instant access to information and stringent competition has had a big impact on the way people shop.


In this article, we look at the different ways in which customer behavior is changing. Being aware of this information allows business owners to alter their marketing and sales strategies to get more success.


Understanding First Moment of Truth and Zero Moment of Truth


You can understand the entire modern buyer journey by looking at the first moment of truth and zero moment of truth. These are valid customer experiences but they showcase the impact of modern digital technology well. Here’s a look at it:


  • First Moment of Truth – Imagine the customer in a brick-and-mortar furniture store. They want to buy an office chair. They browse through the options available to them carefully and based on the design, color, size, and price, choose one. This is the first moment of truth, a decision they make when they first encounter the product. The second moment of truth is when they experience the chair, use it regularly, and decide whether it is good or bad.

  • Zero Moment of Truth – Imagine a customer in an online store. They want to buy a chair and have multiple options available. They choose to make a purchase based on online reviews, product description, size measurement information, and prices. They make the decision without any contact with the product at all. This is the zero moment of truth.

Ever since the advent of technology, more and more customers experience the zero moment of truth. Even if they visit brick-and-mortar establishments, they take time to research online and see if they can find a similar design at a more affordable rate. Immediate access to information as fundamentally transformed how people buy things.


Skipping Around in the Sales Funnel


Most business owners and marketers are familiar with the sales funnel. This used to be a fairly linear journey where the customer would come in contact with the product, investigate it, decide if it met their requirements, and make the purchase. This is straightforward and somewhat predictable.


Modern sales funnel isn’t really a funnel and there’s nothing linear about it. Customers often encounter a product when they are searching for something specific online. When they find some factors of it appealing, they read reviews from past customers and compare the rates and features of the product with items from competing businesses. During this journey, they face several distractions that can make them forget about the purchase.


Marketers need to work around this and develop a complicated marketing strategy that can draw customers back in and keep them engaged on the distracting online platform.


It is important to keep a constant eye on customer buying patterns. That will allow you to stay ahead of the competition and get good sales.

Read more

How Are The Buying Patterns Of Customers Changing?

Posted by Umang Gupta on

 

Human behavior is never static. It evolves in response to changing times and requirements. So it is no surprise that customer buying patterns have changed considerably over the years as well, especially since the advent of technology. Instant access to information and stringent competition has had a big impact on the way people shop.


In this article, we look at the different ways in which customer behavior is changing. Being aware of this information allows business owners to alter their marketing and sales strategies to get more success.


Understanding First Moment of Truth and Zero Moment of Truth


You can understand the entire modern buyer journey by looking at the first moment of truth and zero moment of truth. These are valid customer experiences but they showcase the impact of modern digital technology well. Here’s a look at it:


  • First Moment of Truth – Imagine the customer in a brick-and-mortar furniture store. They want to buy an office chair. They browse through the options available to them carefully and based on the design, color, size, and price, choose one. This is the first moment of truth, a decision they make when they first encounter the product. The second moment of truth is when they experience the chair, use it regularly, and decide whether it is good or bad.

  • Zero Moment of Truth – Imagine a customer in an online store. They want to buy a chair and have multiple options available. They choose to make a purchase based on online reviews, product description, size measurement information, and prices. They make the decision without any contact with the product at all. This is the zero moment of truth.

Ever since the advent of technology, more and more customers experience the zero moment of truth. Even if they visit brick-and-mortar establishments, they take time to research online and see if they can find a similar design at a more affordable rate. Immediate access to information as fundamentally transformed how people buy things.


Skipping Around in the Sales Funnel


Most business owners and marketers are familiar with the sales funnel. This used to be a fairly linear journey where the customer would come in contact with the product, investigate it, decide if it met their requirements, and make the purchase. This is straightforward and somewhat predictable.


Modern sales funnel isn’t really a funnel and there’s nothing linear about it. Customers often encounter a product when they are searching for something specific online. When they find some factors of it appealing, they read reviews from past customers and compare the rates and features of the product with items from competing businesses. During this journey, they face several distractions that can make them forget about the purchase.


Marketers need to work around this and develop a complicated marketing strategy that can draw customers back in and keep them engaged on the distracting online platform.


It is important to keep a constant eye on customer buying patterns. That will allow you to stay ahead of the competition and get good sales.

Read more